1. Introduction
ReelAI (a trading name of WIT SOLUTIONS PTY LTD, ACN 634 805 324) ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.reelai.com.au or use our services, including our WhatsApp Business messaging service.
2. Information We Collect
2.1 Information You Provide
We collect information that you voluntarily provide to us, including:
- Name and contact information (email address, phone number)
- Company name and business details
- Messages and communications sent through our website, chatbot, or WhatsApp
- Service preferences and requirements
- Any other information you choose to provide
2.2 Automatically Collected Information
When you visit our website, we automatically collect:
- IP address and device information
- Browser type and version
- Pages visited and time spent on our website
- Referring website addresses
- Cookie data (see our Cookie Policy below)
2.3 WhatsApp Communications
When you communicate with us via WhatsApp Business, we collect and process:
- Your WhatsApp phone number
- Message content and conversation history
- Message metadata (timestamps, read receipts)
- Profile information you've made available on WhatsApp
3. How We Use Your Information
We use your information for the following purposes:
- Service Delivery: To provide, operate, and maintain our AI automation services
- Communication: To respond to your inquiries, provide customer support, and send service-related updates
- Marketing: To send you information about our services (you can opt-out at any time)
- Improvement: To understand how you use our services and improve our offerings
- Compliance: To comply with legal obligations and enforce our terms
- AI Training: To improve our AI chatbot responses (in anonymized form)
4. Data Sharing and Disclosure
We may share your information with:
- Service Providers: Third-party vendors who assist us in operating our business (e.g., OpenAI for AI services, AWS for email delivery, Meta for WhatsApp messaging)
- Legal Requirements: When required by law or to protect our rights
- Business Transfers: In connection with a merger, sale, or acquisition of our business
We do not sell your personal information to third parties.
5. WhatsApp-Specific Privacy Information
Our use of WhatsApp Business is subject to Meta's Privacy Policy and Terms of Service. When you message us on WhatsApp:
- Messages are encrypted end-to-end by WhatsApp
- We store conversation history to provide better service
- You can request deletion of your conversation history at any time
- We may use Meta's tools to manage and analyze conversations
- You can block or report our business account using WhatsApp's features
6. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Generally:
- Contact form submissions: 2 years
- Chatbot conversations: 1 year
- WhatsApp conversations: 1 year (or until you request deletion)
- Customer data for active clients: Duration of relationship plus 7 years
7. Your Rights
Under Australian Privacy Law, you have the right to:
- Access: Request access to your personal information
- Correction: Request correction of inaccurate information
- Deletion: Request deletion of your information (subject to legal requirements)
- Opt-out: Unsubscribe from marketing communications
- Complaint: Lodge a complaint about our handling of your information
To exercise these rights, contact us at [email protected]
8. Cookies and Tracking
We use cookies and similar tracking technologies to enhance your experience. You can control cookies through your browser settings. Our cookies include:
- Essential Cookies: Required for website functionality
- Analytics Cookies: Google Analytics to understand website usage
- Preference Cookies: Remember your chatbot conversation history
9. Data Security
We implement appropriate technical and organizational security measures to protect your information, including:
- SSL/TLS encryption for data transmission
- Encrypted storage of sensitive data
- Regular security audits and updates
- Access controls and authentication
- Employee training on data protection
10. International Data Transfers
Your information may be transferred to and processed in countries outside Australia, including the United States (for services like OpenAI and AWS). We ensure appropriate safeguards are in place for such transfers.
11. Children's Privacy
Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.
14. Australian Privacy Principles
We are committed to complying with the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth). If you believe we have breached the APPs, you can contact us or lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au