Reel AI for trades
AI receptionist for tradies that answers while your team is on the tools.
Reel AI answers the calls that land mid-job, works out whether it is an emergency or a quote, captures the address, access and fault detail, and books or escalates the next step.
- Start from $99/month
- 7-day risk-free trial
- Set up in about 10 minutes
- Australian support
The real cost
You can't answer a phone with both hands in a wall cavity.
The trade that answers usually wins the job. Every missed call is a customer already dialling the next name on the list — and voicemail almost never converts.
Phone · Mid-job
"Are you able to come out today?"
Phone · 6:50pm Friday
"Is anyone available after hours?"
SMS · Business hours
"Did that quote get sent through?"
Phone · Saturday
"How much do you charge for a callout?"
Relay it. Free it up.
What you hand over, and what you get back.
Relay the calls.
Stay on the tools.
Relay the quoting follow-ups.
Stop chasing after 7pm.
Relay the after-hours line.
Only get rung for the real emergencies.
Proof
What trade businesses say about Reel AI.
Jarrod Delavale
Managing Director · Delavale Electrical & Air
★★★★★
Faster response · Enquiries answered immediately across channels
What Reel AI handles
Built around the calls tradies actually get.
Sorts emergency from routine
By your definitions — burst pipe now, or a quote for next month.
Captures the job properly
Address, access, fault description and photos requested by SMS.
Checks the service area
Confirms the job is in your patch before it hits the diary.
Books into your diary
Slots work into real availability, not a wishlist.
Escalates to your mobile
Genuine emergencies ring you directly, with the detail already sent.
Follows up quotes
The follow-up that never happens at the end of a 10-hour day.
The workflow
One trades enquiry, start to finish.
This is the actual sequence Reel AI runs for this kind of business — not a generic diagram.
- 01
Customer calls
Answered while your team is on site.
- 02
Job identified
What has happened and what trade it needs.
- 03
Location confirmed
Address and access details captured.
- 04
Urgency assessed
Emergency, same day, or scheduled.
- 05
Service area checked
In your patch, or referred honestly.
- 06
Booked or escalated
Into the diary, or straight to your mobile.
- 07
Confirmed
SMS to the customer, job detail into your system.
Commercial value
What could interruptions and missed opportunities already be costing you?
Potential opportunity represented
$10,305
per month
Reel AI starts from $99/month.
Illustrative estimate only. Actual results depend on your business, call volume and conversion.
Estimated for Trades.
More capacity doesn't have to mean more headcount.
Start from
$99/month
Less than $25/week.
- 7-day risk-free trial
- Guided setup
- Get started in about 10 minutes
- Australian support
Full plan detail lives on the Pricing page.
Integrations
Keep the software you already use.
Start with Reel AI. When you're ready to connect deeper, our team can sit with you to understand how work moves through your business and assess what your existing software supports.
Google Calendar
Calendar and availability for teams.
Integration possible — assessmentGo High Level
CRM, marketing automation and sales platform for agencies and service businesses.
Integration possible — assessmentXero
Accounting for Australian small and medium business.
Assessment requiredZapier
Automation platform used to connect Reel AI with thousands of business tools.
Integration possible — assessmentIntegration availability depends on the capabilities, API access and permissions supported by your existing software and the requirements of your workflow.
Proof
What businesses tell us.
Nathan Perry
Owner · Only Concrete Perth
★★★★★
Site work doesn't stop for the phone anymore — customers still get a response the moment they reach out.
Answered on site · Enquiries handled while the crew keeps pouring
Jamie Graves
CEO / Builder · Graves Projects
★★★★★
No reception hire · Front-desk capacity for a solo operator
Devan Boon
Operations Manager · Boon Bros Rigging & Crane Hire
★★★★★
Fewer interruptions · Crews stay focused on active work
Agents
The Agents that matter for trades.
Front Desk Agent
Available nowYour AI receptionist that answers, understands, books and routes.
- Inbound calls
- Qualification
- Bookings
- Call routing
Communications Agent
Available nowOne intelligent conversation across the channels your customers already use.
- SMS
- Web chat
Explore
Reel AI across trades.
FAQ
Trades questions.
Will it know the difference between an emergency and a routine job?+
You define what counts as an emergency for your trade. Reel AI applies those rules on every call and escalates directly to you when they are met.
Can it stop out-of-area jobs reaching the diary?+
Yes. It checks the address against your service area and handles anything outside it the way you tell it to — refer, waitlist or take details only.
What happens to calls that come in at 10pm?+
They are answered. Genuine emergencies escalate to your on-call number; everything else is captured and waiting in the morning with full detail.
Does it work with ServiceM8, Simpro or Tradify?+
Keep the job management software you already use. Tell us how enquiries become jobs in your business and our engineers will assess how your system could support that workflow, based on the API access and permissions it exposes.
Relay the calls. Keep your team on the tools.
Every missed call is a job that went to the next trade on the list.
Start from $99/month. 7 days risk-free.
Get started in about 10 minutes · Australian support