Reel AI for real estate

AI receptionist for real estate agencies that answers every enquiry, even mid-open.

Reel AI answers buyer, vendor, tenant and landlord calls, works out who is calling and why, captures the property detail and books or routes the next step — while your agents are at inspections.

  • Start from $99/month
  • 7-day risk-free trial
  • Set up in about 10 minutes
  • Australian support
Buyer call: Is 14 Marlow Street still open Saturday? — Reel AI inspection confirmed. Open home time sent by SMS, buyer captured in the CRM. Vendor call: What would my place in Scarborough be worth? — Reel AI appraisal routed. Listing agent notified with suburb, property type and timing. Tenant SMS: The hot water system has stopped working. — Reel AI maintenance logged. Property, urgency and access captured for the property manager. Portal enquiry: Can I get the rental application form? — Reel AI answered instantly. Application link sent, enquiry recorded against the listing.

The real cost

Your phone rings hardest at exactly the moment nobody can answer it.

Saturday morning opens. A 6pm listing presentation. A property manager already on the line to a landlord. Real estate enquiries do not wait — the buyer simply calls the next agency on the portal.

0:00 / 0:00

  • Phone · Saturday 10:40am

    "Is the Marlow Street home still available?"

  • Phone · 9:15pm

    "I'm thinking of selling — who do I speak to about an appraisal?"

  • SMS · Sunday

    "There's water coming through the laundry ceiling."

  • Email · Business hours

    "Can we book a second inspection before we make an offer?"

Relay it. Free it up.

What you hand over, and what you get back.

Relay the enquiries.

Stay in front of the buyer.

Relay the after-hours calls.

Get your evenings back.

Relay the tenant admin.

Give property managers their portfolio time back.

Proof

What agencies say about Reel AI.

Jamie Graves, CEO / Builder at Graves Projects

Jamie Graves

CEO / Builder · Graves Projects

Graves Projects logo

★★★★★

The business needed reception. I didn't need another employee.

No reception hire · Front-desk capacity for a solo operator

What Reel AI handles

Built around real estate conversations.

Knows who is calling

Buyer, vendor, tenant, landlord or trade — identified before anything is routed.

Answers listing questions

Price guide, open home times, land size, inspection process — from your own agency knowledge.

Captures appraisal leads

Suburb, property type, timeframe and motivation, straight to the listing agent.

Triages maintenance

Emergency versus routine, property and access details, logged for the property manager.

Covers opens and after hours

Every call answered at 10:40 on a Saturday and 9pm on a Sunday.

Routes by team

Sales, property management, trust and reception all handled by their own rules.

The workflow

One real estate enquiry, start to finish.

This is the actual sequence Reel AI runs for this kind of business — not a generic diagram.

  1. 01

    Enquiry arrives

    Call, SMS or portal enquiry, any hour.

  2. 02

    Caller identified

    Buyer, vendor, tenant or landlord.

  3. 03

    Property matched

    Address or listing confirmed with the caller.

  4. 04

    Questions answered

    From your agency's own listing and process knowledge.

  5. 05

    Detail captured

    Contact, intent, timing and urgency.

  6. 06

    Escalation routed

    Inspection booked, or sent to the right agent with full context.

  7. 07

    System updated where supported

    Enquiry written back and summarised where your software allows it.

Commercial value

What could interruptions and missed opportunities already be costing you?

Potential opportunity represented

$5,196

per month

Reel AI starts from $99/month.

Real estate outcomes vary widely. A missed enquiry is not a lost commission — this is a conservative illustration of opportunity only.

Estimated for Real Estate.

More capacity doesn't have to mean more headcount.

Start from

$99/month

Less than $25/week.

  • 7-day risk-free trial
  • Guided setup
  • Get started in about 10 minutes
  • Australian support

Full plan detail lives on the Pricing page.

Integrations

Keep the software you already use.

Start with Reel AI. When you're ready to connect deeper, our team can sit with you to understand how work moves through your business and assess what your existing software supports.

PropertyMe

Cloud property management for residential portfolios.

Integration possible — assessment

Property Tree

MRI Property Tree management platform for agencies.

Integration possible — assessment

Agentbox

Sales CRM for Australian real estate agencies.

Integration possible — assessment

Rex

Sales and property CRM used by agencies across Australia.

Integration possible — assessment

Reapit

Agency CRM and property management platform.

Assessment required

VaultRE

Sales CRM for residential and commercial agencies.

Assessment required
Explore all integrations →

Integration availability depends on the capabilities, API access and permissions supported by your existing software and the requirements of your workflow.

Proof

What businesses tell us.

Harrison Collier, Co-owner at Smarter Outdoors

Harrison Collier

Co-owner · Smarter Outdoors

Smarter Outdoors logo

★★★★★

More than two days of reception time returned each week.
Customers get a fast response while the team gets back time previously spent managing enquiries.

2+ days · Reception time freed up each week

Ben Casteldine, Director at Roller Shutters Perth

Ben Casteldine

Director · Roller Shutters Perth

Roller Shutters Perth logo

★★★★★

Reception doesn't stop because someone is sick.

Sick-day cover · Without finding replacement reception staff

Alysia Pelc, Clinic Manager at My Recovery Club

Alysia Pelc

Clinic Manager · My Recovery Club

My Recovery Club logo

★★★★★

10+ hours a week returned from social replies.

10+ hrs / week · Saved managing social replies

Agents

The Agents that matter for real estate.

Front Desk Agent

Available now

Your AI receptionist that answers, understands, books and routes.

  • Inbound calls
  • Qualification
  • Bookings
  • Call routing
Explore agent →

Communications Agent

Available now

One intelligent conversation across the channels your customers already use.

  • SMS
  • Email
  • Web chat
  • Facebook
Explore agent →

Explore

Reel AI across real estate.

Property ManagementReel AI answers tenant, landlord and trade calls, triages maintenance against your own emergency…TradesReel AI answers the calls that land mid-job, works out whether it is an emergency or a quote, ca…Home ServicesPest control, cleaning, lawn care and property maintenance run on jobs booked while your team is…

FAQ

Real Estate questions.

Can Reel AI handle both sales and property management calls?+

Yes. It identifies whether the caller is a buyer, vendor, tenant, landlord or trade and applies the routing rules you define for each department.

Will it answer questions about a specific listing?+

It answers from the knowledge you give it — open home times, price guide, inspection process and availability. Where it does not know, it captures the question and routes it rather than guessing.

How does it treat urgent maintenance?+

You define what counts as an emergency — burst pipes, no power, security. Those escalate immediately; routine requests are logged with property, access and contact detail.

Can it capture appraisal enquiries and route them to the right agent?+

Yes. Suburb, property type, timeframe and motivation are captured, then the enquiry is sent to the agent or team you nominate for that area.

Does it work after hours and on weekends?+

Every hour, including Saturday opens and Sunday evenings. Urgent matters escalate under your rules; everything else is captured and summarised for the next morning.

Does it integrate with PropertyMe, Property Tree, Rex or VaultRE?+

Start with the workflow — from new enquiries and inspections to tenant requests and team routing. Our engineers then assess the APIs, permissions and connection options your real estate software supports before anything is scoped.

Do we need an integration before we can start?+

No. Agencies start with communication and the Reel AI Brain, then connect deeper workflows later where the software supports it.

What happens if Reel AI doesn't know the answer?+

It never guesses. The question, contact and context are captured and routed to the right person so the caller still gets a proper answer.

Relay the enquiries. Stay in front of the buyer.

Let Reel AI answer, capture and route the conversations around your agency — so your team can stay focused on listings, clients, tenants and growth.

Start from $99/month. 7 days risk-free.

Get started in about 10 minutes · Australian support