Reel AI for electricians
AI receptionist for electricians that keeps enquiries moving while you're on the job.
Reel AI answers the call, works out whether it is a fault, a safety issue or a quote, captures the property and switchboard detail, and books or escalates it while your team keeps working.
- Start from $99/month
- 7-day risk-free trial
- Set up in about 10 minutes
- Australian support
The real cost
Electrical enquiries stop the moment nobody answers.
You're up a ladder, in a roof space or isolating a board. The customer with tripping circuits or a dead switchboard needs an answer now — and safety calls have no patience for voicemail.
Phone · Mid-job
"Our power keeps tripping every time we use the kettle."
Phone · After hours
"There's sparking at the meter box."
Phone · Business hours
"Do you do switchboard upgrades and how much roughly?"
Email · Business hours
"Can you quote EV charger installation?"
Relay it. Free it up.
What you hand over, and what you get back.
Relay the calls.
Stay safe on the job.
Relay the fault triage.
Only break off work for real safety calls.
Relay the quote enquiries.
Keep the pipeline moving without office admin.
Proof
What electrical businesses say about Reel AI.

Jarrod Delavale
Managing Director · Delavale Electrical & Air

★★★★★
Faster response · Enquiries answered immediately across channels
What Reel AI handles
Built around the calls tradies actually get.
Understands electrical faults
Tripping circuits, dead sections, RCD issues, switchboard and meter box problems.
Flags safety immediately
Burning smells, sparking and exposed wiring escalate straight to your team.
Captures the right detail
Property age, switchboard type, circuits affected, single or three phase.
Handles builder and commercial work
Site address, stage of build, trade contact and access requirements.
Quotes and site visits
Downlights, EV chargers, solar-adjacent work and switchboard upgrades captured properly.
Books to real availability
Into the diary, with travel and job length respected.
The workflow
One electricians enquiry, start to finish.
This is the actual sequence Reel AI runs for this kind of business — not a generic diagram.
- 01
Enquiry
Call, SMS or web enquiry.
- 02
Fault or works
Fault call, safety issue, quote or new install.
- 03
Safety check
Any immediate hazard identified and escalated.
- 04
Property detail
Age, phase, switchboard, circuits affected.
- 05
Service area
Address checked against your coverage.
- 06
Booked or routed
Diary slot, or straight to the on-call electrician.
- 07
System update
Job logged with everything the sparkie needs on arrival.
Commercial value
What could interruptions and missed opportunities already be costing you?
Potential opportunity represented
$10,305
per month
Reel AI starts from $99/month.
Illustrative estimate only. Actual results depend on your business, call volume and conversion.
Estimated for Electricians.
More capacity doesn't have to mean more headcount.
Start from
$99/month
Less than $25/week.
- 7-day risk-free trial
- Guided setup
- Get started in about 10 minutes
- Australian support
Full plan detail lives on the Pricing page.
Integrations
Keep the software you already use.
Start with Reel AI. When you're ready to connect deeper, our team can sit with you to understand how work moves through your business and assess what your existing software supports.
ServiceM8
Job management for trades and field service teams.
Integration possible — assessmentSimpro
Field service and project management for larger trade businesses.
Integration possible — assessmentJobber
Quoting, scheduling and invoicing for home service businesses.
Integration possible — assessmentTradify
Job management for small trade teams.
Integration possible — assessmentAroFlo
Field service management for commercial trade operations.
Assessment requiredFergus
Job and workflow management for trade businesses.
Assessment requiredIntegration availability depends on the capabilities, API access and permissions supported by your existing software and the requirements of your workflow.
Proof
What businesses tell us.

Nathan Perry
Owner · Only Concrete Perth

★★★★★
Site work doesn't stop for the phone anymore — customers still get a response the moment they reach out.
Answered on site · Enquiries handled while the crew keeps pouring

Jamie Graves
CEO / Builder · Graves Projects

★★★★★
No reception hire · Front-desk capacity for a solo operator

Devan Boon
Operations Manager · Boon Bros Rigging & Crane Hire

★★★★★
Fewer interruptions · Crews stay focused on active work
Agents
The Agents that matter for electricians.
Front Desk Agent
Available nowYour AI receptionist that answers, understands, books and routes.
- Inbound calls
- Qualification
- Bookings
- Call routing
Communications Agent
Available nowOne intelligent conversation across the channels your customers already use.
- SMS
- Web chat
Related
Related industries.
FAQ
Electricians questions.
Can Reel AI tell a safety issue from a normal fault?+
You set the rules. Burning smells, sparking, exposed conductors or a total outage typically escalate immediately; a single tripping circuit is captured and booked.
Will it give electrical advice to the caller?+
No. It captures the issue and asks the questions you would ask. It never talks a customer through anything at a switchboard.
Can it handle builder and commercial enquiries differently to domestic?+
Yes. Trade and site enquiries can follow their own qualification and routing path, including site address, stage and supervisor contact.
Does it handle EV charger and switchboard upgrade enquiries?+
It captures the scope, property detail and timing, then books a site assessment or routes the enquiry to whoever quotes that work.
Relay the calls. Keep your sparkies on the job.
See Reel AI triage an electrical fault call the way your office would.
Start from $99/month. 7 days risk-free.
Get started in about 10 minutes · Australian support